Google Looker Studio Reporting
KPI's performance report using Looker Studio
Data Sources Used
Google Analytics: sessions, bounce rate, avg. session duration, organic traffic, social
Google Search Console: Organic clicks from Google
Google Ads
Social connections: Facebook, Insta, Linkedin
Purpose of the Report
The report aims to provide an overview of how the website is performing in terms of attracting visitors and keeping them engaged. It also highlights the role of organic search in driving traffic. Tracking KPIs in real-time to identify trends, spot opportunities, and address issues proactively. Evaluate the effectiveness of marketing campaigns by visualizing data on impressions, clicks, conversions, and other relevant metrics.
Website Analytics: Analyze website traffic, user behavior, and other key metrics to optimize the user experience and improve website performance.
Data Storytelling: Create compelling narratives with data visualizations that communicate insights clearly and persuasively.
Fix 404 errors: With the 404 report we could see damaged backlinks to the main site and broken pages, link, and images so we could fix them
Perfomance overview: Session, Bounce Rate, Conversions on the main site, all microsites, and all domains could be seen in this report per URL. Events, Clicks, Search Landscape, Query Type (branded and non branded), keyword traking per country and per product. Device, Age, Channel Traffic (organic and paid). Content Performace with traffic per page, Session Sources and Events. Social traffic with Linkedin, Facebook and Twitter reports.
Challenges
While Looker Studio offers powerful visualization capabilities, it requires data to be properly structured and cleaned beforehand.
While there are some challenges associated with data preparation and the learning curve, the benefits of Looker Studio outweigh the drawbacks, particularly for organizations looking for a cost-effective and user-friendly data visualization platform.