Megger UX Design
Megger Group has been a global leader in electrical test equipment since 1800, they have a website with 16 languages and 33 offices and warehouses worldwide, and the headquarters is in Dover. I had a great experience there in 3 roles. I managed global Google Ads accounts (around 500k/month globally). I created front-end interactive content for marketing campaigns. Used Hotjar heatmaps, user research, and screen recordings to improve UX. We created user test scenarios where I collected information from our users doing A/B tests and had also to report improvements to stakeholders. Travel to the US to meet the new team, mostly Americans, and visit Boston and NY.
Unleashing Creativity in UX at Megger
A Journey of discovery and global impact. At Megger, a company with a rich history and a global reach, the UX process was a fascinating blend of creativity, data-driven insights, and cross-cultural collaboration. Here's how my creative approach infused every stage of our UX work.
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Unearthing Hidden Opportunities (Discovery Phase)
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Unearthing Hidden Opportunities (Discovery Phase)
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Global Insights, Local Impact
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Visual Storytelling
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Empathy in Action
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A/B Testing for Optimisation
Unearthing Hidden Opportunities (Discovery Phase)
Curiosity as a Catalyst: I approached each new project with a curious mindset, asking "What if?" and "Why not?" This led to uncovering untapped potential within Megger's vast digital ecosystem. For example, while analyzing Google Ads data for a specific product line, I noticed a pattern of high engagement with certain ad copy variations. This sparked an idea to create a series of interactive "choose your own adventure" style ads, leading to a significant boost in click-through rates.
Unearthing Hidden Opportunities (Discovery Phase)
Curiosity as a Catalyst: I approached each new project with a curious mindset, asking "What if?" and "Why not?" This led to uncovering untapped potential within Megger's vast digital ecosystem. For example, while analyzing Google Ads data for a specific product line, I noticed a pattern of high engagement with certain ad copy variations. This sparked an idea to create a series of interactive "choose your own adventure" style ads, leading to a significant boost in click-through rates.
Global Insights, Local Impact
With Megger's website available in 16 languages, we saw a unique opportunity to tailor user experiences to specific regions. By analysing user behaviour across different countries, we identified cultural nuances that informed the design of localized landing pages and calls to action.
The Old
The New
04. Visual Storytelling: Crafting Intuitive Experiences (Design Phase)
To bridge the gap between Megger's technical expertise and their diverse customer base, I focused on creating visually compelling and interactive content. For a new product launch, I designed an animated explainer video that simplified complex concepts, making it easier for potential customers to understand the value proposition.
User-Centric Design: Hotjar heatmaps and user recordings provided invaluable insights into how visitors interacted with Megger's website. We used this data to identify pain points and areas for improvement. This led to redesigning the navigation menu, making it more intuitive and user-friendly, resulting in a measurable decrease in bounce rates. Validating and Refining (Testing and Iteration):
05. Empathy in Action
During user testing sessions, I actively listened to feedback and observed user behavior. This empathetic approach allowed me to understand their motivations and frustrations, leading to iterative improvements in the design of online product configurators.
06. A/B Testing for Optimisation:
I embraced A/B testing as a way to experiment with different design variations. By analysing the results, we were able to make data-backed decisions about which design elements resonated most with users, leading to continuous optimisation of the website.
Building Bridges (Collaboration): Transatlantic Teamwork, my trip to the US to meet the new team in Boston and New York was a valuable experience in cross-cultural collaboration. By building rapport with my American colleagues, we were able to share ideas and perspectives, leading to the development of a unified global marketing strategy.
Conclusion
Stakeholder Communication: I understood the importance of clear and concise communication with stakeholders. I regularly presented my findings and recommendations, highlighting the impact of UX improvements on key business metrics. This helped to secure buy-in and support for future projects. At Megger, creativity was the driving force behind the UX process. By embracing a global perspective, leveraging data insights, and fostering collaboration, I was able to contribute to a more user-centric and impactful digital experience for customers around the world.Let me know if you'd like me to refine this further or focus on specific aspects of your experience!
